B.Com Digital Marketing

Program Overview

The Department of Commerce brings novelty in its academic programs to suit the industry needs. With a Memorandum of Understanding with IODED Digital Marketing certified company partner from Bangalore in the year 2019, the college is equipped to offer in house Digital Marketing training to our students. Along with the regular B.Com curriculum, students can opt for a certificate program on Digital Marketing that offers digital skills along with 15 different Google certifications. The specialization in Digital Marketing is designed to help you master the essential disciplines in Digital Marketing, including search engine optimisation (SEO), social media, pay-per-click (PPC), conversion optimisation, web analytics, content marketing, email and mobile marketing. Digital Marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in Digital Marketing. By mastering these skills, you will be able to launch effective and holistic Digital Marketing campaigns.


Flexible Choice-Based Credit System with Continuous Assessment Grading Pattern (CBCS-CAGP).

Apart from the course curriculum, each semester Digital Marketing training modules are integrated to the course structure. The college follows the prescribed syllabus of the University of Mysore which gets updated from time to time. In an effort to move towards the complete version of the CBCS-CAGP scheme as emphasized by the UGC and to provide greater autonomy, the University has permitted all the departments to run the programs under Flexible CBCS-CAGP from 2017-18.

Program Overview

Candidates who have passed in 10+2/Pre University Course/ Equivalent grade, with 40 % aggregate are eligible to apply.