BBA Digital Marketing

Overview

Digital Marketing allows businesses to reinvent their marketing strategies to better connect with target customers and to stay relevant in the customer’s perspective. Through this Digital Marketing course, you will master the essential disciplines including SEO, Social Media, Google Adwords and PPC advertising, web analytics and webmaster tools, content marketing, email, and mobile marketing. By mastering these skills, you will be able to launch effective and holistic Digital Marketing campaigns.

Syllabus

Flexible Choice-Based Credit System with Continuous Assessment Grading Pattern (CBCS-CAGP).
 
The college follows the prescribed syllabus of the University of Mysore which gets updated from time to time. In addition to the regular BBA curriculum, a certificate program on Digital Marketing skillsets will be taught to the students with the help of experts from the industry. In an effort to move towards the complete version of the CBCS-CAGP scheme as emphasized by the UGC and to provide greater autonomy, the University has permitted all the departments to run the programs under Flexible CBCS-CAGP from 2017-18.

Eligibility

Candidates who have passed in 10+2/Pre University Course/ Equivalent with 40 % aggregate are eligible to apply.

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